Welcome friend,
Grace & Co. started at our kitchen table with one simple goal: make the products we bring into our own home — and around our own kids — as clean as they possibly can be, without giving up an ounce of the warmth and charm that makes a house feel like home. We're a women-and-girl-owned, family-run business, and every single item we make is still hand poured and hand crafted right here in Watertown, Wisconsin.
We started with candles. We didn't stop there.
Our first candle came from a desire for something honest — a beautiful scent without the chemicals. Word spread, and so did we. Today, Grace & Co. is so much more than candles, and we'd love for you to explore all of it:
- Candles — where it all began, available in our CleanScent+ fragranced line or our 100% Pure Beeswax line
- Car Diffusers — a little charm for your commute
- Room & Linen Sprays — freshen any space or fabric in seconds
- Specialty Sprays — including our Sleep and Breathe blends, made to support the moments that matter most in your day
- Luxury Clean Eau de Toilettes — beautifully layered fragrance, made without compromise
If you've only ever known us for our candles, consider this your invitation to see just how far the Grace & Co. family of products has grown. There's a little something for every room, every routine, and every mood.
Why we take our time
Handcrafting takes time — a lot more of it than mass production ever would. But we've never been willing to trade our standards for speed. That means:
- USA-sourced beeswax, triple-filtered and cruelty-free
- Chemical-free, clean fragrances — the cleanest we can find anywhere on the market
- Clean-burning, non-toxic wicks in every candle
Our beeswax candles are believed to burn brighter and longer than typical candles, and many people believe beeswax naturally releases negative ions into the air as it burns — so you get a beautifully simple, gentle scent experience along with that cozy glow. Choose our CleanScent+ line for a fragranced favorite, or go with 100% Pure Beeswax for that naturally sweet, honeyed aroma all on its own.
More than a product — a feeling
We think of hygge often around here — that Danish idea of cozy, contented comfort. It's really what Grace & Co. is all about: creating little everyday moments of calm and charm, made with the same care we'd want in our own home.
We'd love for you to browse the full collection and find your new favorites — whether that's the candle scent you can't stop thinking about, a Sleep spray for your nightstand, or a new signature fragrance to call your own.
And then came Gracewell Coffee Co.
Coffee has always been part of our story. Before Grace & Co. was even an idea, there was a background in the coffee industry and a dream of one day opening a coffee shop of our own. That dream is still on the shelf for now — but when someone asked us to provide coffee for their event, we didn't hesitate. We jumped in with both feet.
My husband built a full espresso bar from the ground up, and I got to work crafting the menu and designing the experience. What started as a one-time favor has turned into something we never expected: a following of people who request us event after event, coming back again and again for handcrafted, high-quality beverages made with the same care and standards behind everything else we do.
Today, Gracewell Coffee Co. is available to rent for private events, including:
- Weddings
- Corporate gatherings and office events
- Birthday celebrations
- Bridal and baby showers
- Holiday parties
If you're planning an event and want a coffee bar your guests will actually remember, we'd love to be there. Head to the Gracewell Coffee Co. tab and fill out the form to check availability and get the conversation started.
Find us
Shop the full Grace & Co. collection at gracewellmarket.com, and follow along @gracencompany on Instagram for new launches, restocks, and a behind-the-scenes look at how it's all made — candles, sprays, and coffee included.